Gavala & Co is a specialised boutique consultancy, offering Investment and Strategic Marketing advisory services to new and existing Glamping & Alternative Tourism operators, while also consulting governmental and industry-level Glamping organisations worldwide.
The consultancy positions itself as a curator of transformative travel experiences, where luxury is not defined by opulence, but by the richness of authenticity, the art of restoration, and the value of connection. By adopting kintsugi as its guiding philosophy, the company emphasizes that true beauty lies in embracing imperfections and crafting something extraordinary from them—just as destinations, communities, and ecosystems can be elevated through mindful, intentional tourism.
The project is a creative exploration of texture, form, and storytelling, blending the artistry of pottery with the unique landscape of Greece, particularly inspired by the Milos Island coastline.
The process: crafting the brand’s identity texture
At the heart of this project lies a deep collaboration with a skilled pottery artist, whose expertise brought the brand’s vision to life.
Inspired by the flowing rock formations and chalky textures of Milos Island, the creative vision called for handcrafted ceramic plates that would reflect the natural beauty of the coastline. The design brief emphasized organic forms, muted tones, and a tactile surface reminiscent of the island’s rugged landscape, paired with the philosophy of Kintsugi to embrace imperfections as a design element.
To bring this vision to life, Pelas shaped and textured clay to replicate the undulating contours of nature. The plates were baked to enhance the tonal variations and depth, creating a visual language of raw elegance. One plate stood out—a unique blend of indigo and earthy hues with subtle textures that perfectly captured the brand’s narrative. This piece was digitized and integrated into the design system, forming the foundation for branding materials that exude authenticity and natural beauty. The result was a seamless fusion of artistic craftsmanship and creative direction.
The process: logo development
The logo for Gavala & Co. was meticulously crafted to encapsulate the brand’s essence, blending simplicity, elegance, and a deep connection to its identity. The design draws inspiration from the initials “E” and “G,” subtly merging them into a cohesive symbol that embodies both modern sophistication and timeless beauty.
The fluid, minimal lines evoke a sense of movement and balance, mirroring the natural curves and textures found in the Milos Island coastline that inspired the brand. The negative space within the design allows for versatility while maintaining a sense of refinement. The use of gold foil further enhances the logo, adding a luxurious touch that reflects the premium nature of the brand and ties into the Kintsugi philosophy of embracing and elevating imperfection.
This emblem serves as a visual anchor for Gavala & Co., representing both its consulting expertise and glamping lifestyle offerings, with a seamless integration of natural inspiration and modern design principles.
