Invest in You
#Campaign #Icon #Finance #Investment
In 2020 I teamed up with the firm's design studio and the global marketing team to develop the Women investing campaign. Targeting three age groups and personas, the launching markets included Germany and United Kingdom. Final applications were on digital and print media. The "Invest in You" icon is formed from the combination of the firm's distinguished lock-up "Let's Solve it" and the female icon of venus.

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