Reaching up to 10.000 international visitors per month, 2stylemates was a successful fashion blog launched for 3 years. Based on the brand objectives I developed the look and feel of user interfaces for multiple devises. Focused on the user experience and following visitor's feedback the challenge was to design a fresh, clean but not static layout. The combination of a user friendly content, vivid colors and clean imagery are chosen to communicate visually authors' digital journey.
Art direction, prototypes, UI design, content photography and design