Times Higher Education
#Brand #Guidelines #Palette
Since 2010 Times Higher Education World University Rankings is an annual publication of university rankings by Times Higher Education (THE) magazine. The publication now comprises the world's overall, subject, and reputation rankings, alongside three regional league tables, Asia, Latin America, and BRICS & Emerging Economies which are generated by different weightings. THE Rankings is often considered as one of the most widely observed university rankings together with Academic Ranking of World Universities and QS World University Rankings. 

I have teamed up with the in-house studio of THE in order to evolve and improve the corporate visual design system and brand manual. Having as a priority to reach a contemporary and up-to-date look and feel I created the ''key'' gradient colour following the existing palette. Since then, THE gradient has been the ambassador colour of the firm and used as an inspiration dictated the style and feel of the renew brand.

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