The Global Sales Conference is an annual event organized by J.P. Morgan Asset Management, serving as a crucial platform for sales strategy and team alignment. In 2021, this conference played a pivotal role as the official global launch of the firm's rebranding initiative, showcasing a fresh identity that reflects the company's evolving values and vision.
Role and Contributions
The new look and feel was developed by an external design agency. This initiative included the creation of a modernised color palette and visual assets that resonate with the firm's objectives and target audience.
In my capacity as Lead Designer within the in-house studio at J.P. Morgan Asset Management, I collaborated closely with the Global Creative Director to refine the visual design and concept for the conference. My responsibilities included:
Concept Development: I played a key role in developing the event's overarching concept, which was essential for the internal launch of the new brand identity.
Guideline Evolution: By testing and evolving the guidelines provided by Goods&Services, I ensured that the new aesthetic aligned with the business's needs while maintaining brand integrity.
Style Guides Creation: I crafted detailed style guides for all event touchpoints, ensuring a cohesive and engaging experience for attendees.
Impact and Future Direction
The refreshed style we established dictated the aesthetic and tone for all branded content and corporate materials going forward. This cohesive visual identity not only enhanced the event experience but also set a standard for future communications and marketing efforts within J.P. Morgan Asset Management.
The Global Sales Conference 2021 was not just a significant event for sales teams but also a landmark moment for the company's brand evolution. The strategic design and execution of this conference underscored the importance of visual identity in conveying corporate values and engaging stakeholders effectively.
The Global Sales Conference 2021 was not just a significant event for sales teams but also a landmark moment for the company's brand evolution. The strategic design and execution of this conference underscored the importance of visual identity in conveying corporate values and engaging stakeholders effectively.
