Global Sales Conference is an annual Sales event organised by J.P.Morgan Asset Management. In 2021 the event served as the official global launch/MVP of the firm's re-branding. The new brand beliefs and updated key-visual were developed externally by Goods&Services agency. As a Lead Designer at the in-house studio of J.P.Morgan Asset Management, I had the chance to work closely with the Global Creative Director on the concept development and visual design of the refreshed look and feel. By testing and evolving the handed-over guidelines, I developed the event's concept and created the style guides across all touchpoints in compliance with business needs. The aesthetic and guidelines that we developed dictated the stylistic direction and tone across all branded content and corporate material from then onwards.

While I was working as a Senior Designer at J.P.Morgan Asset Management I had the chance to work on the design and production of the brand’s re-freshed look 17 and feel. The updated colour palette and portfolio has been developed externally earlier that year by Goods and Services. Following and evolving the up-dated brand guidelines and working closely with the Global Creative Director, we developed the event’s concept, which would be the official internal presentation and launch of the new brand identity. The re-freshed style that we developed would be set the aesthetic and tone across all branded content and corporate material from now forward.

While I was working as a Senior Designer at J.P.Morgan Asset Management I had the chance to work on the design and production of the brand’s re-freshed look 17 and feel. The updated colour palette and portfolio has been developed externally earlier that year by Goods and Services. Following and evolving the up-dated brand guidelines and working closely with the Global Creative Director, we developed the event’s concept, which would be the official internal presentation and launch of the new brand identity. The re-freshed style that we developed would be set the aesthetic and tone across all branded content and corporate material from now forward.